TwentyThree mail@twentythree.com https://video.twentythree.com en-gb Visualplatform http://blogs.law.harvard.edu/tech/rss TwentyThree 23video video onlinevideo episodic no https://video.twentythree.com/files/rv174.5/sitelogo.gif https://video.twentythree.com http://video.twentythree.com/jon-mowat-the-strategy-behind-video <p>A video that keeps people watching is not the same as one that makes them act. Jon Mowat, founder of Hurricane Media, spent 15 years at the BBC and now makes video for NATO, BMW and the World Health Organization. In this interview, Jon explains why B2B video should be distinctive instead of just different, why saying less converts better, and why the best way to start is small and fast.</p><p><a href="http://video.twentythree.com/jon-mowat-the-strategy-behind-video"><img src="http://video.twentythree.com/64968570/129938553/3e35a72cda966722201b34be9a72a7fa/standard/download-35-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/129938553 Tue, 03 Nov 2026 08:55:40 GMT Jon Mowat: The Strategy Behind Video That Drives Decisions A video that keeps people watching is not the same as one that makes them act. Jon Mowat, founder of Hurricane Media, spent 15 years at the BBC and now makes video for NATO, BMW and the World Health Organization. In this interview, Jon explains why B2B video should be distinctive instead of just different, why saying less converts better, and why the best way to start is small and fast. A video that keeps people watching is not the same as one that makes them act. Jon Mowat, founder of Hurricane Media, spent 15 years at the BBC and now makes video for NATO, BMW and the World Health Organization. In this interview, Jon explains... TwentyThree 09:14 <p>A video that keeps people watching is not the same as one that makes them act. Jon Mowat, founder of Hurricane Media, spent 15 years at the BBC and now makes video for NATO, BMW and the World Health Organization. In this interview, Jon explains why B2B video should be distinctive instead of just different, why saying less converts better, and why the best way to start is small and fast.</p><p><a href="http://video.twentythree.com/jon-mowat-the-strategy-behind-video"><img src="http://video.twentythree.com/64968570/129938553/3e35a72cda966722201b34be9a72a7fa/standard/download-35-thumbnail.jpg" width="600" height="338"/></a></p> Attribution & Analytics video agency video brand http://video.twentythree.com/designing-video-that-drives <p><p>Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into their content. Go beyond engaging your audience and learn how to change their decisions.</p></p><p><a href="http://video.twentythree.com/designing-video-that-drives"><img src="http://video.twentythree.com/64968560/129917888/4ab8efbb1578c7fd54dbb940e4173105/standard/download-53-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/129917888 Tue, 03 Nov 2026 08:55:23 GMT Designing Video that Drives Decisions Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into their content. Go beyond engaging your audience and learn how to change their decisions. Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into... TwentyThree 39:26 <p><p>Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into their content. Go beyond engaging your audience and learn how to change their decisions.</p></p><p><a href="http://video.twentythree.com/designing-video-that-drives"><img src="http://video.twentythree.com/64968560/129917888/4ab8efbb1578c7fd54dbb940e4173105/standard/download-53-thumbnail.jpg" width="600" height="338"/></a></p> Attribution & Analytics video agency video brand http://video.twentythree.com/soul-presence <p>How do you show up as yourself, and not as an echo of other people's ideas? Puk Scharbau, who works with leaders and specialists on presence, uses the Greek myth of Echo and Narcissus and research on wisdom to answer it. She closes with three exercises from the actor's toolbox, breathing, energy and embodied voice, that you can use before a camera or a meeting.</p><p><a href="http://video.twentythree.com/soul-presence"><img src="http://video.twentythree.com/64968580/130091243/1d0fcb7b83758bfddaf3cd1c4e8db64a/standard/download-30-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/130091243 Wed, 28 Oct 2026 10:53:39 GMT Soul Presence How do you show up as yourself, and not as an echo of other people's ideas? Puk Scharbau, who works with leaders and specialists on presence, uses the Greek myth of Echo and Narcissus and research on wisdom to answer it. She closes with three exercises from the actor's toolbox, breathing, energy and embodied voice, that you can use before a camera or a meeting. How do you show up as yourself, and not as an echo of other people's ideas? Puk Scharbau, who works with leaders and specialists on presence, uses the Greek myth of Echo and Narcissus and research on wisdom to answer it. She closes with three... TwentyThree 36:00 <p>How do you show up as yourself, and not as an echo of other people's ideas? Puk Scharbau, who works with leaders and specialists on presence, uses the Greek myth of Echo and Narcissus and research on wisdom to answer it. She closes with three exercises from the actor's toolbox, breathing, energy and embodied voice, that you can use before a camera or a meeting.</p><p><a href="http://video.twentythree.com/soul-presence"><img src="http://video.twentythree.com/64968580/130091243/1d0fcb7b83758bfddaf3cd1c4e8db64a/standard/download-30-thumbnail.jpg" width="600" height="338"/></a></p> On Camera video brand http://video.twentythree.com/trust-in-an-ai-video-world <p>AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real.</p><p><a href="http://video.twentythree.com/trust-in-an-ai-video-world"><img src="http://video.twentythree.com/64968578/132523967/0183a42e6fd582504d2652554113237d/standard/download-27-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/132523967 Wed, 21 Oct 2026 09:29:46 GMT Trust in an AI Video World AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real. AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of... TwentyThree 23:52 <p>AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real.</p><p><a href="http://video.twentythree.com/trust-in-an-ai-video-world"><img src="http://video.twentythree.com/64968578/132523967/0183a42e6fd582504d2652554113237d/standard/download-27-thumbnail.jpg" width="600" height="338"/></a></p> AI video brand video strategy http://video.twentythree.com/amanda-gandolpho-dont-brief-a <p>Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.</p><p><a href="http://video.twentythree.com/amanda-gandolpho-dont-brief-a"><img src="http://video.twentythree.com/64968577/132772140/04c86cf5df6b55c7dde154a1f56b8d58/standard/download-36-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/132772140 Wed, 21 Oct 2026 09:28:11 GMT Amanda Gandolpho: Don’t Brief a Format, Brief a Feeling Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand. Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets... TwentyThree 14:29 <p>Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.</p><p><a href="http://video.twentythree.com/amanda-gandolpho-dont-brief-a"><img src="http://video.twentythree.com/64968577/132772140/04c86cf5df6b55c7dde154a1f56b8d58/standard/download-36-thumbnail.jpg" width="600" height="338"/></a></p> video brand video production video strategy http://video.twentythree.com/video-the-marketing-leaders <p><p>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. </p></p><p><a href="http://video.twentythree.com/video-the-marketing-leaders"><img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/130059108 Fri, 02 Oct 2026 13:10:52 GMT Video: The Marketing Leaders' Perspective What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between... TwentyThree 38:20 <p><p>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. </p></p><p><a href="http://video.twentythree.com/video-the-marketing-leaders"><img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/></a></p> AI martech video brand video strategy http://video.twentythree.com/cultural-relevance-happens-on <p><p>In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous presence, and why showing up on camera has become the fastest way to participate in culture, build trust, and stay relevant.</p></p><p><a href="http://video.twentythree.com/cultural-relevance-happens-on"><img src="http://video.twentythree.com/64968569/129978280/dc9404f9f54395940b48bda5c2af39a1/standard/download-67-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/129978280 Mon, 17 Aug 2026 10:27:00 GMT Cultural Relevance Happens on Camera In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous presence, and why showing up on camera has become the fastest way to participate in culture, build trust, and stay relevant. In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous... TwentyThree 31:42 <p><p>In a world where culture moves at the speed of video, relevance is no longer planned: it’s performed. Sara Riis-Cartensen, Head of Brand at Lufthansa, the biggest airline in Europe, explores how brands must shift from campaigns to continuous presence, and why showing up on camera has become the fastest way to participate in culture, build trust, and stay relevant.</p></p><p><a href="http://video.twentythree.com/cultural-relevance-happens-on"><img src="http://video.twentythree.com/64968569/129978280/dc9404f9f54395940b48bda5c2af39a1/standard/download-67-thumbnail.jpg" width="600" height="338"/></a></p> video brand